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About Us

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Team

We are TransformationDramaturgs* – a team of listeners, thinkers, and creatives who use storytelling to drive meaningful change. We love working closely with clients, building trust, and tackling complex challenges together.
Our diverse expertise allows us to tailor our approach to each project, always with a clear focus on the targetpicture. We believe in combining our superpowers: creativity, structure and efficiency while having fun by implementing our great ideas.

*A dramaturg is an expert in the structure,
analysis, flow and activation of stories.

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Petra

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Petra
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MBA, and MFA in Dramaturgy / Directing I love transformation. Love watching and finding stories in life and translate them into meaningful, powerful strategic & collaborative storylines. I admire and strive for bravery, that allows for innovating and breaking patterns. Life is a story. And I try surfin’ on funky ideas.

Josephine

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Josephine
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M.A. Sustainable Design Management I understand design as both a tool and a competence to make change visible and tangible – especially when it comes to shaping more sustainable futures. I enjoy bringing different viewpoints together, finding common ground, and turning complex topics into something people can experience and understand.

Nele

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Nele
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BA in Sustainable Design My passion for storytelling started with my first comic and has continued to grow ever since. I love combining compelling stories with thoughtful visualizations to communicate ideas clearly and emotionally. Communication and design are at the core of my work and the foundation for creating meaningful, lasting experiences.

Anna Sophie

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Anna Sophie
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B.A. Tourism Management Every creative team requires someone to manage organizational and administrative tasks behind the scenes. At onto[story], that’s me. And working with this inspiring, open-minded team transforms even mundane tasks into enjoyable experiences.

Sophie

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Sophie
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MBA Eventmarketing (while working) Diving into stories is the focus of my work. And in each one, there is change – discovering these turning points and conveying them in an understandable way to the outside world to motivate and inspire people is what drives me.

Jana

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Jana
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B.A. Event Management Communication is the key. Not only in management, but also to relieve the natural pressure that comes with complex events and tight schedules. With my in-depth knowledge of event management and organizing people and topics, coupled with a pinch of humor, I try to support everyone involved.  

Jeanette

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Jeanette
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Diploma Contemporary Dance What I love about my work is the constant learning. There are always new relevant topics, that I can immerse myself in and many inspiring people that I get to meet. So the world around me opens up bit by bit and I get to be part of shaping our future together.

Lisa

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Lisa
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BA in Media Culture Studies and Music Studies I worked a lot in the TV business bringing in operations management, financial control, staff recruitment and training, but also many creative solutions. I am  focused, hard-working, persistent, creative, and absolute team player. And I love it!

Alexandra

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Alexandra
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BA in Environmental Communication and Documentary Film MFA in Digital Narratives I am from Equador and love using technology and innovation to tell meaningful stories with impact. I like to break the boundaries of conventional media formats and technologies to create unique experiences that stimulate the imagination and open up new perspectives. I try to always create meaningful and lasting moments that remain unforgettable.
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Our background

Today

In a fast-changing world, the challenge is to keep up with complex topics and rapid technological progress. We believe this can’t be done alone, it requires collaboration, and it should still feel light, engaging, and even enjoyable.
That’s why we have integrated the development of guiding characters into our portfolio. Yuuki and Fabby represent this approach: Yuuki supports digital transformation by making AI accessible and building confidence, while Fabby, the AI onion, brings expertise in circular economy. Both have strong, vibrant personalities and unique origin stories that make learning relatable and human.

2025

The challenges of our time are growing and overlapping. Real transformation requires everyone to take action. It needs all kinds of expertise and shared ownership. Collaborative storytelling is required. It creates a shared understanding and a common story that connects people. This is our focus with the onto[story] GmbH – Office for Transformation & Storytelling.

2021

2021 marked a major milestone for us: we ranked 2nd in the German Creative Ranking and delivered two standout projects.
The DACHSER GLC 2021 brought global leaders together to align on strategy and navigate transformation collectively.
With R+V #missionmiteinander, which was about exploring how we want to live and work together in the future. Creating an open space for dialogue that marked an important starting point for collective thinking and societal transformation.

2020

During the COVID period, when events felt empty and people were disconnected, we responded quickly to create formats that brought people back together. We even launched our own platform to enable these new kinds of interactions at scale. Through interactive setups and thoughtfully designed environments, participants didn’t just watch, they became part of the experience.

2019

As the world grew more complex and interconnected, expertise became globally distributed. We created immersive virtual spaces where experts could connect beyond boundaries. Making VR a more personal, tangible, and open alternative to traditional conferences.
Even complex medical processes can be visualized and became understandable. Creating the foundation to share knowledge, gain new insights, and continuously improve.

2014

The beginning of our fantastic stage productions. Especially for Frauenhofer & the Heßclub of the Allianz. Always aligned to the story, always seamlessly integrated with technology & production design, and always with that special something that makes the production stand out & fun!

2013

Foundation onliveline GmbH office for transformation & storytelling.

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Sounds like a match?

You are driven by curiosity and courage, with a heart for constant learning and holistic support?

We’re coffee lovers and always curious to meet new people!

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